Face book's flirtation with democratic system has come to an
end. If it wants to, the social network can now change its policies without
user approval.
A weeklong open vote on proposed policy changes, including
whether to keep public voting and how data is shared with affiliates such as
Instagram, closed Monday. If Face book goes ahead with its plans, this will be
the last such public vote.
For the results to be binding, more than 30% of Facebook
users had to participate in the vote, which was hosted on the site by a
third-party app developer. Facebook says it has more than a billion active
users, so that meant at least 300 million members would have needed to vote.
But only .2% of that amount went to the virtual polls. In
his blog post announcing the vote last week, Facebook vice president of
communications Elliot Schrage said, "If turnout is less than 30%, the vote
will be advisory."
Even with a sliver of the required votes, it's clear what
Face book users who voted are advising Facebook to do. Of the 668,752 members
who did participate, 88% voted to stick with the existing policies.
The two documents Face book wishes to update are its data
use policy and its statement of rights and responsibilities. The changes under
consideration include updating the language of privacy controls to better
explain what it means to hide content from your timeline.
Another update would change how Facebook shares user data
with companies it owns or partners with, most notably Instagram. The social
network also wants to drop the voting system, which it established in 2009 as a
response to privacy concerns.
"We will be announcing the results and the next steps
regarding the governance process shortly, so check back soon," read a post
Monday on the official Facebook Site Governance page.
Now a third-party auditor will verify the tallies. But
unless 299 million virtual votes were somehow misplaced, the results are clear.
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